What I Did
Visual Design
Interaction Design
Overview
In 2014, Kaiser Permanente aimed to improve obesity prevention through the Every Body Walk! campaign. As part of this campaign, Kaiser partnered with Deloitte Digital to launch a new mobile app, with the goal of engaging users and assisting them in achieving their fitness goals.
Goals
The goal of the app was to motivate Americans to improve their health by integrating walking into their daily routine. It offered a simple and intuitive approach, allowing users to start walks, set goals, track progress, share summaries, and view their walk history.
What I Did
Visual Design
Interaction Design
Overview
In 2014, Kaiser Permanente aimed to improve obesity prevention through the Every Body Walk! campaign. As part of this campaign, Kaiser partnered with Deloitte Digital to launch a new mobile app, with the goal of engaging users and assisting them in achieving their fitness goals.
Goals
The goal of the app was to motivate Americans to improve their health by integrating walking into their daily routine. It offered a simple and intuitive approach, allowing users to start walks, set goals, track progress, share summaries, and view their walk history.
Approach
A beautiful, minimal interface inspired by the industrial designs of Dieter Rams.
Approach
A beautiful, minimal interface inspired by the industrial designs of Dieter Rams.
Philosophy
An experience focused on a single interactive dial. Remove the barrier to entry, encourage exercise.
Philosophy
An experience focused on a single interactive dial. Remove the barrier to entry, encourage exercise.
Trend Setting
Real time progress tracking. We did it before Apple Fitness thought it was cool.
Trend Setting
Real time progress tracking. We did it before Apple Fitness thought it was cool.
Visual Design
Did someone say skeuomorphic? Buttons so realistic, you can’t help but touch it.
Visual Design
Did someone say skeuomorphic? Buttons so realistic, you can’t help but touch it.
Objectives
Easily track your goals for distance, time, and calories.
Objectives
Easily track your goals for distance, time, and calories.
Outcomes
Outcomes
The Every Body Walk! app was downloaded over 126k times post launch and received a Silver Web Health Mobile Award from the prestigious Health Information Resource Center. Throughout the life of the app, Kaiser Permanante reported that the Every Body Walk! campaign continued to expand its reach and ability to engage members through regular, habit-formed touchpoints.
The Every Body Walk! app was downloaded over 126k times post launch and received a Silver Web Health Mobile Award from the prestigious Health Information Resource Center. Throughout the life of the app, Kaiser Permanante reported that the Every Body Walk! campaign continued to expand its reach and ability to engage members through regular, habit-formed touchpoints.
EBW! Awards
EBW! Awards
Apple: Featured on “New and Noteworthy” on the App Store
Yahoo! News: App of the Week
AppAdvice.com: Today’s Best Apps
Silver in the Web Health Mobile Awards
Apple: Featured on “New and Noteworthy” on the App Store
Yahoo! News: App of the Week
AppAdvice.com: Today’s Best Apps
Silver in the Web Health Mobile Awards
